24 January 2015

black book

Coca-Cola owns Simply Orange, which is made using a process they call Black Book. Since juice production is full of variables, including a peak growing season of only 3 months, this methodology was created to produce consistent orange juice year round. They won't tell anyone how exactly the Black Book formula works, but the consultant who designed it, Bob Cross of Revenue Analytics, shared it with Bloomberg Businessweek.
Black Book is an algorithm that includes data about consumer preferences and the 600 flavors that make up an orange. Coke matches this data to a profile detailing acidity, sweetness, etc. so that they can blend batches to replicate the same taste and consistency. Black Book also incorporates external factors, such as weather patterns, anticipated crop yields, and cost pressures to allow Coke to plan ahead and ensure they have supplies on hand.
Coca-Cola's Brazilian partner, Cutrale, processes the oranges, which are grown to Coke specifications. Satellite imaging allows them to order growers to pick their fruit at the best time, as determined by Black Book. The fresh-squeezed juice is stored in Cutrale's silos and transported via a 1.2 mile underground pipeline to Coke's packaging plant, where it is flash-pasteurized. It is then piped to storage tanks where it is slowly agitated and covered with a nitrogen gas blanked to keep out oxygen, which has been sucked out of the juice, as it will cause it to spoil.
The batches from different crops and seasons are separated, based on orange type, sweetness, and acidity. Blend technicians follow Black Book instructions, adding natural flavors and fragrances captured during squeezing back into the juice to make up for the flavor lost in processing. "When the juice is stripped of oxygen it is also stripped of flavor providing chemicals. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature,"explains Alissa Hamilton, author of Squeezed: What You Don't Know About Orange Juice.

6 November 2014

young friends wearing clothes

y o u n g f r i e n d s w e a r i n g c l o t h e s
made by saliva + luzek recovered, sasha melnychuk, nik timkova
nodels: evdokia zamakhina, se niess, oldrich bystricky, daniel posta, zdenek vacek
wearing wang x h&m

12 May 2014

lay not my bones apart from thine


i have always been fascinated with ancient greek mythology and culture. i realise that my notion of ancient greece is idealised, that i may have not survived birth for being too weak, i could have been killed young, that there was slavery. however, comparing it to the present day, it seems to have been more pure, more basic, essential. we are slaves still, just in a different way. and i would rather die young than live numb. (or would i)

in my view, mythology speaks of human virtues (and weaknesses): of honour, strenght, health, love, relationship with the natural and supernatural.

some time ago, me and my friend who i miss dearly read the unabridged translated version of the odyssey by homer. we met multiple times, drank some coffee, smoked a few cigarettes, took turns and read out loud to each other. it was heartwarming and thrilling to follow odysseus's adventures. it seemed like a huge accomplishment when we finished reading the book. after the last sentence, we were silent for a while.

inspiration. influence. appropriation.

7 February 2014

hey bro i love you so

antoine93 (fka dresden dresses) performing in prague tomorrow (link here), i'll be playing before him, just a small dj set, really.

5 January 2014

sans everything

All the world's a stage,
And all the men and women merely players:
They have their exits and their entrances;
And one man in his time plays many parts,
His acts being seven ages. At first the infant,
Mewling and puking in the nurse's arms.
And then the whining school-boy, with his satchel
And shining morning face, creeping like snail
Unwillingly to school. And then the lover,
Sighing like furnace, with a woeful ballad
Made to his mistress' eyebrow. Then a soldier,
Full of strange oaths and bearded like the pard,
Jealous in honour, sudden and quick in quarrel,
Seeking the bubble reputation
Even in the cannon's mouth. And then the justice,
In fair round belly with good capon lined,
With eyes severe and beard of formal cut,
Full of wise saws and modern instances;
And so he plays his part. The sixth age shifts
Into the lean and slipper'd pantaloon,
With spectacles on nose and pouch on side,
His youthful hose, well saved, a world too wide
For his shrunk shank; and his big manly voice,
Turning again toward childish treble, pipes
And whistles in his sound. Last scene of all,
That ends this strange eventful history,
Is second childishness and mere oblivion,
Sans teeth, sans eyes, sans taste, sans everything.


(W. Shakespeare, As You Like It)

20 December 2013


i'm very happy that this photoshoot that you can see whole on paulina's tumblr here with kaa is this nice, i think it bears some honesty in it even though it's staged and i like the clash of cool and uncool. we are wearing clothes from adidas originals, they're pretty cool (have a look here).